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Question:
A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour. The six modes have been divided in various components.
Write detailed notes on each of the following: (i) Components of Persuasion (ii) Components of Behaviour (iii) Components of Perception (iv) Components of Cognition (v) Components of emotional response
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?
Critically analyze Mr. Vincent’s reasoning.
Give a success story of marketing a goods in which a supplier has been dependable.
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Illustration of 3C of Marketing Triangle
How is building a brand in a business-to-business context different from doing so in the consumer market?
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