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Explain about Business Marketing.
When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided for whom the product is prepared and presented. All the environmental factors are studied by marketing department, keeping in mind the decided consumer group.
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
what is core markiting
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
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