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Global Marketing
The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and long-term reliability for all consumers (or industrial users) in all segments of all markets; the marketing of a standardized product worldwide, with little allowance for, or acceptance of, regional or local differentiation of the marketing-mix planning.
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
how to draw consumer profile of a typical buyer of ray ban?
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