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Global Marketing
The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and long-term reliability for all consumers (or industrial users) in all segments of all markets; the marketing of a standardized product worldwide, with little allowance for, or acceptance of, regional or local differentiation of the marketing-mix planning.
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
approaches that are followed by FMCG companies
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea
1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
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