Determine the use of viral marketing in promotional campaign, Marketing Management

Assignment Help:

Question 1:

(a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business?

(b) Discuss the various Public Relations tools used by promotional planners online.

Question 2:

(a) Using examples show how a compensation plan, training and supervision can motivate a sales force.

(b) "Promotion must be legal, decent, honest, and truthful."Discuss this statement.

Question 3:

(a) Critically determine the use of viral marketing in promotional campaigns. Use examples to support your answer.

(b) Discuss the importance of opinion leaders to promotional planners.


Related Discussions:- Determine the use of viral marketing in promotional campaign

Test marketing, what is test marketing ? Explain various approaches that ar...

what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?

Describe the importance of television advertising, Question 1: The term...

Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition

Development of relationship marketing, Question 1: (a) Discuss the infl...

Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the

Caselet, 1.Considering the concept of product life cycle, where would you p...

1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth

Test marketing, various approaches that are followed by fast moving consume...

various approaches that are followed by fast moving consumer goods companies in test marketing

Explain the term open book management in shortly, Explain the term Open boo...

Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open

Distinct stages in product life cycle, Q.  Described the distinct stages in...

Q.  Described the distinct stages in PLC? Ans.:  A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a

Area of a square and area of a rectangle, a side of a square is represented...

a side of a square is represented by x-3.what expression represents the area of the square?

Ford, describe the ford needs to do to make sure its sensitive to change in...

describe the ford needs to do to make sure its sensitive to change in the cultural environment of a country

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd