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What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
This is the number of times a consumer purchases the similar product within a specific time interval.
how is rapid globalisation a challenge in the 21st century.
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
Explain the various approaches that are followed by FMCG Companies in test marketing.
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
What are the significant factors that have led to the success of Shoppers Stop?
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