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list out secondary sources of information while pursuing market research.
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts
Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
henry assael model of buying decision behaviour along with the diagram
What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1. Transforming marketing strategies to create more customer v
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