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Explain about the Shopping Goods.
Shopping Goods:
These are usually expensive Homogeneous as well as Heterogeneous items.
a. Homogeneous Goods: White goods as like T.V., Washing Machines and Refrigerator.
b. Heterogeneous Goods: Stylish and non standard prices within secondary behaviour for such types of goods and habit play significant role in buying.
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
what type of co branding is Nike and Apple involved into?
E BUSINESS..
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