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Explain about the Shopping Goods.
Shopping Goods:
These are usually expensive Homogeneous as well as Heterogeneous items.
a. Homogeneous Goods: White goods as like T.V., Washing Machines and Refrigerator.
b. Heterogeneous Goods: Stylish and non standard prices within secondary behaviour for such types of goods and habit play significant role in buying.
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explain the varius approaches that are followed by f m c g companies in test marketing
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#consumer mind is a block box discuss?
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
What are the types of wholesalers in primary participants of distribution channels? Types of wholesalers in primary participants of distribution channels are as given here: the
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