Explain about the shopping goods, Marketing Management

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Explain about the Shopping Goods.

Shopping Goods:

These are usually expensive Homogeneous as well as Heterogeneous items.

a. Homogeneous Goods: White goods as like T.V., Washing Machines and Refrigerator.

b. Heterogeneous Goods: Stylish and non standard prices within secondary behaviour for such types of goods and habit play significant role in buying.

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