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Explain about the Shopping Goods.
Shopping Goods:
These are usually expensive Homogeneous as well as Heterogeneous items.
a. Homogeneous Goods: White goods as like T.V., Washing Machines and Refrigerator.
b. Heterogeneous Goods: Stylish and non standard prices within secondary behaviour for such types of goods and habit play significant role in buying.
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Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
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