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Question 1:
(a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy?(b) (b) Is Customer loyalty synonymous to profitability?
Question 2:
(a) What is total customer satisfaction?
(b) How can customer satisfaction be measured?
(c) Explain the importance of customer value creation and discuss ways to enhance those value disciplines.
Question 3:
Elaborate in detail the applications of the concept of consumer learning, attitude and beliefs and their effect on consumer behaviour.
Question 4:
Write short notes on the following, with suitable examples regarding its implication for marketing discipline:
(a) Vicarious learning (b) Concept of Cognitive Dissonance (c) Cultural Shift (d) Paradox of value (e) Elaboration Likelihood Model
cost plus pricing
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
10 Commandments for Media Consumers is a checklist that gives media consumers the knowledge needed to properly assess mass media communications. The Ten Commandments for Me
Explain about the Telnet in brief. Telnet: This is a terminal emulation program for TCP/IP networks as like the Internet. The program of Telnet runs on your computer and
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
consumer mind is a black box
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
What is function of research of marketing? Functions of Research of Marketing: This means the intelligence service of organization marketing research assists in analyzing
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