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Question 1:
(a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy?(b) (b) Is Customer loyalty synonymous to profitability?
Question 2:
(a) What is total customer satisfaction?
(b) How can customer satisfaction be measured?
(c) Explain the importance of customer value creation and discuss ways to enhance those value disciplines.
Question 3:
Elaborate in detail the applications of the concept of consumer learning, attitude and beliefs and their effect on consumer behaviour.
Question 4:
Write short notes on the following, with suitable examples regarding its implication for marketing discipline:
(a) Vicarious learning (b) Concept of Cognitive Dissonance (c) Cultural Shift (d) Paradox of value (e) Elaboration Likelihood Model
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Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
what are the approaches used by FMCG companies in test marketing?
Q. Show the advertising effects on Employment? Effect on Employment: - Advertising has created together direct and indirect employment to various persons in the society. Thes
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
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