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Question 1:
(a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy?(b) (b) Is Customer loyalty synonymous to profitability?
Question 2:
(a) What is total customer satisfaction?
(b) How can customer satisfaction be measured?
(c) Explain the importance of customer value creation and discuss ways to enhance those value disciplines.
Question 3:
Elaborate in detail the applications of the concept of consumer learning, attitude and beliefs and their effect on consumer behaviour.
Question 4:
Write short notes on the following, with suitable examples regarding its implication for marketing discipline:
(a) Vicarious learning (b) Concept of Cognitive Dissonance (c) Cultural Shift (d) Paradox of value (e) Elaboration Likelihood Model
what is ge matrix
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Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
Competitive prices everyday The competitive prices everyday philosophy states consumers that they will gave products at a competitive price, or same as the price of other busi
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Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
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