Question 1:

(a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy?
(b) (b) Is Customer loyalty synonymous to profitability?

Question 2:

(a) What is total customer satisfaction?

(b) How can customer satisfaction be measured?

(c) Explain the importance of customer value creation and discuss ways to enhance those value disciplines.

Question 3:

Elaborate in detail the applications of the concept of consumer learning, attitude and beliefs and their effect on consumer behaviour.

Question 4:

Write short notes on the following, with suitable examples regarding its implication for marketing discipline:

(a) Vicarious learning
(b) Concept of Cognitive Dissonance
(c) Cultural Shift
(d) Paradox of value
(e) Elaboration Likelihood Model