Create a graph of widget sales, Marketing Management

Assignment Help:

Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series.  That is, does the time series appear to include the effects of (1) cyclicality, (1) seasonality, (1) trend, (1) irregular variation and, or (1) noise?  Please characterize each effect as appropriate.

Q2 Prepare the following forecasting methods using the template provided on "Data" tab and assess how well each method is performing (RSFE, MAD, MSE, and MAPE using the appropriate columns from I-AF) and indicate which method is performing the best and why:

A. 3-month moving average (use "Data" tab, column C)

B. 6-month moving average (use "Data" tab, column D)

C. 3-month weighted moving average (.65, .2, .15) (use "Data" tab, column E)

D. Single exponential smoothing (α=.3), enter smoothing constant into cell F2 and use this cell in the calculations for SES (Use "Data" tab, column F)

Q3:  Create a graph of widget Sales on tab "Q3-Graph" and then add to the graph the forecasts that you calculated in Q2.


Related Discussions:- Create a graph of widget sales

What makes for a successful or effective marketing mix, Question: "Mark...

Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service

Cultural, How does cultural, social, personal and psychological factors inf...

How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples

CASELET, How should Shoppers? Stop develop its demand forecasts? Caselet 2 ...

How should Shoppers? Stop develop its demand forecasts? Caselet 2 The

The future of sevices marketing, understand the prospects for growth in glo...

understand the prospects for growth in global services

State about the network marketing organisations, State about the network ma...

State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

Segmenting industrial markets, Segmenting industrial markets: 1.      ...

Segmenting industrial markets: 1.       Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase

Marketing channels, explain why marketing channels promote not only economi...

explain why marketing channels promote not only economic systems but also social systems

Explain aid of a market model , Read the article entitled 'Easter egg price...

Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C

Forecasting method, Q :   Regress widget sales on time and add the (a) line...

Q :   Regress widget sales on time and add the (a) line, (b) linear equation and (c) R 2 (variance explained) to the graph you created in Q3.  Please explain the meaning of each.

Case study: left or right(competent motors limited), 1.if you were one of t...

1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd