Create a graph of widget sales, Marketing Management

Assignment Help:

Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series.  That is, does the time series appear to include the effects of (1) cyclicality, (1) seasonality, (1) trend, (1) irregular variation and, or (1) noise?  Please characterize each effect as appropriate.

Q2 Prepare the following forecasting methods using the template provided on "Data" tab and assess how well each method is performing (RSFE, MAD, MSE, and MAPE using the appropriate columns from I-AF) and indicate which method is performing the best and why:

A. 3-month moving average (use "Data" tab, column C)

B. 6-month moving average (use "Data" tab, column D)

C. 3-month weighted moving average (.65, .2, .15) (use "Data" tab, column E)

D. Single exponential smoothing (α=.3), enter smoothing constant into cell F2 and use this cell in the calculations for SES (Use "Data" tab, column F)

Q3:  Create a graph of widget Sales on tab "Q3-Graph" and then add to the graph the forecasts that you calculated in Q2.


Related Discussions:- Create a graph of widget sales

Marketing information system and marketing research, What is different betw...

What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas

Test marketing, explain the various approaches that are followed by FMCG co...

explain the various approaches that are followed by FMCG companies in test marketing

Components of the promotion mix, Components of the promotion mix:- Prom...

Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a

Test Marketing, Explain the various approaches that are followed by FNCG co...

Explain the various approaches that are followed by FNCG companies in test marketing

Describe which method of primary data collection, Question: a) Many Mar...

Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research

What moral rights does an author have on his work, QUESTION 1 A compute...

QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n

Introduction to pricing decision, Introduction to pricing decision: ...

Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend

General marketing and marketing budget, 1. General Admin costs cover the ge...

1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a

Product mix, factors influecing product mix

factors influecing product mix

What is the meaning of selling concept, What is the meaning of selling conc...

What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd