Create a graph of widget sales, Marketing Management

Assignment Help:

Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series.  That is, does the time series appear to include the effects of (1) cyclicality, (1) seasonality, (1) trend, (1) irregular variation and, or (1) noise?  Please characterize each effect as appropriate.

Q2 Prepare the following forecasting methods using the template provided on "Data" tab and assess how well each method is performing (RSFE, MAD, MSE, and MAPE using the appropriate columns from I-AF) and indicate which method is performing the best and why:

A. 3-month moving average (use "Data" tab, column C)

B. 6-month moving average (use "Data" tab, column D)

C. 3-month weighted moving average (.65, .2, .15) (use "Data" tab, column E)

D. Single exponential smoothing (α=.3), enter smoothing constant into cell F2 and use this cell in the calculations for SES (Use "Data" tab, column F)

Q3:  Create a graph of widget Sales on tab "Q3-Graph" and then add to the graph the forecasts that you calculated in Q2.


Related Discussions:- Create a graph of widget sales

What is meant by marketing research, Question: (a) What is meant by ma...

Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many

Societal marketing concept, The Societal Marketing Concept The societa...

The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de

Marketing & business are changing, Q.How marketing & business are changing?...

Q.How marketing & business are changing? Ans.:  Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c

Describe the components of the promotion mix, Question 1: "Promotion p...

Question 1: "Promotion performs a significant and vital role in the marketing strategy of an organization." Using an organization of your choice, describe the component

Marketing plan, A marketing plan is one of the significant element when an ...

A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,

Bcg matrix, how we can compare our product with other company''s product in...

how we can compare our product with other company''s product in BCG matrix

Characteristics of the sales promotion, Characteristics of the sales promot...

Characteristics of the sales promotion: 1.       Sales promotion does not include advertisement, personal selling and publicity. 2.       Sales promotion activities are

Show the advertising objectives, Q. Show the Advertising Objectives? A...

Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd