Explain the strategic decision regarding packaging, Marketing Management

Assignment Help:

Explain the strategic decision regarding packaging.

Packaging Strategies:

To control the packaging of product executives should make the given strategic decisions as given below:

1. Packaging the product line: A company should decide whether to develop a family resemblance while packaging related products.

Family packaging employs either highly related packages for all products or packages along with a common and clearly noticeable feature.

2. Multiple Packaging: This is the practice of placing some units of the similar product in one container for some illustration as: Candy bar, towels, cricket balls and beer are in the multiple units.

3. Changing the package: A firm may require to correct a poor feature within an existing package.


Related Discussions:- Explain the strategic decision regarding packaging

Merits of a standardized international marcom campaign, Question 1: It ...

Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F

Focusing by marketing customer, How is Marketing Customer Focused? It i...

How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t

Marketing plan for premium product, prepare a marketing plan for any select...

prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places

What are the levels of market segmentation, What are the levels of market s...

What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a

Formulate suitable strategy for the firm organization, Question: Dire D...

Question: Dire Dawa Food Complex Share Company is producing and marketing different food complexes to local as well as international markets. It is famous and well known whose

Price and promotion, Price       The big sales will come from the ice c...

Price       The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl

Use of pareto principle, 1. How do you use the indicators on your car dashb...

1. How do you use the indicators on your car dashboard? It's worth taking a moment to think about how the car's performance (KPIs) is conveyed through the dashboard of the car. Thi

What you expect to be a quality service, Question: (a) Why are services...

Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd