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Problem 1:
Describe how services emerged in industrialisation and post industrialisation periods.
Problem 2:
How does the deregulated industry increase the services requirements?
Problem 3:
Show the six criteria's of perceived quality of GronroosA Detail Explanation on Expected quality versus experienced quality
Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
MARKETING PRINCIPLES MKTG 305 Break-even Assignment Often a firm will calculate the break-even point for a price. That is, if we set the price at $X, then how many units will
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
what are significant factors that have led to the success of shoppers'' stop? at least 200 words
evaluate promotional strategies used by retailers
Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
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