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What is the meaning of product concept?
Meaning:
Product concept means that consumers will favor products which offer the most performance, quality and features and which the organization must thus devote its energy to making continuous product developments.
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
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Explain the various approaches that are followed by FNCG companies in test marketing
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Define international marketing and furnish its features.
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Consumer mind is black box discus
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