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Q. What do you mean by Advertising Appeal?
Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feeling/Behaviour towards advertiser's product or service. Appeals assist to arouse interest of audience towards advertiser's product. Ad appeal is able to be of many types. The main ad appeals are as follows:
3) Combining Rational as well as Emotional Appeals.
What are the characteristics of competitive product in Growth Stage? Competitive product, launched through more powerful type, can enter the market into Growth Stage. Several c
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
considering the concept of product life cycle, where would you put video games in their life cycle?
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
Write a 700- to 1050-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies
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