What do you mean by advertising appeal, Marketing Management

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Q. What do you mean by Advertising Appeal?

Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feeling/Behaviour towards advertiser's product or service. Appeals assist to arouse interest of audience towards advertiser's product. Ad appeal is able to be of many types. The main ad appeals are as follows:

Rational Appeal
Feature Appeal
Favourable Price Appeal
Competitive Advantage appeal
Announcement Appeal
Emotional Appeal
Pride Appeal
Affection Appeal
Comfort Appeal
Fear Appeal
Humour Appeal
Safety Appeal
Sex-Appeal

3) Combining Rational as well as Emotional Appeals.

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