Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed stage II (clinical) trials and will be able to move on to stage III. The expected net present value of the malaria drug as of today is estimated to be $600 million, if the firm succeeds in producing the drug. The research for the Stages I and II was entirely funded through a government grant.
The management team now has to raise outside capital to pass stage III. For that purpose, the CEO would like you to do a valuation of the company using real options pricing. Please assume that the discount rate for this project is 20% and use the data in the table below to model the real option. Assume that the costs for each stage have to be paid prior to starting the individual stage.
Comparable Statistics Sources: Lehman Brothers 2002, Biopharm 1999, Paraxel's Statistical Yearbook 2006
Phase Average Duration Probability to reach next phase Cost
II (clinical) 5 years 25% $100M
III (FDA) 2 years 33% $40M
What necessitated the replacement of traditional advertising with positioning
An example explaining all the stages of this process
A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no
Draw the typical profile(s) of Shoppers’ Stop customer segmen
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
What significant points are covered in the Advertisement and Society Marketing? Advertisement and Society: Several points which are covered in the Advertisement and Socie
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd