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Question 1:
(a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used.
(b) Civil Society Organisations have expressed concern on usage of Nudity & Sex appeal in advertisement. Would you consider such advertisements as offensive or effective? Discuss.
Question 2:
(a) Consumer promotion is a key ingredient in marketing campaign. Describe with examples five different types of sampling program.
(b) What are the disadvantages of sampling program? What could be done to improve the odds of success of a sampling program?
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
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What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
explain the varius approaches that are followed by f m c g companies in test marketing
consumer profile of typical buyer of rayban
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
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