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Question 1:
(a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used.
(b) Civil Society Organisations have expressed concern on usage of Nudity & Sex appeal in advertisement. Would you consider such advertisements as offensive or effective? Discuss.
Question 2:
(a) Consumer promotion is a key ingredient in marketing campaign. Describe with examples five different types of sampling program.
(b) What are the disadvantages of sampling program? What could be done to improve the odds of success of a sampling program?
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat
how we can compare our product with other company''s product in BCG matrix
Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe
Scope of the Marketing: Marketing is typically seen as the task of creating, programming promoting and delivering goods and services to consumers and businessman. In fact, m
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
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