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Test Marketing
The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing settings. Test marketing allows the marketer obtain experience with marketing the product.
1). The main purpose is to test the product itself in real markets.
2). The amount of test marketing varies with every new product.
a). Not all manufacture are test marketed.
b). Simple line extensions and copies of competitor products are often not test marketed.
3). The test marketing costs can be high but they are frequently small while compared to with the costs of creating a major mistake.
4). However, by using test marketing doesn't guarantee success.
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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