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Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
Answer for a caselet
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
PEST ANALYSIS IN AN ENGINEERING FIRM
how should shopper stop develop its demand forecast
Value proposition of Cadbury dairy milk?
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
• example of product line strategies
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