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Explain the term- Length of purchase decision time
Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media plan can be dissipated more easily in organisational market.
Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which
A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
marketing process
How should Shoppers? Stop develop its demand forecasts?
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
Question: a) Under what conditions might a marketing firm select to use the following distribution strategies? Intensive distribution, Exclusive distribution, and Selec
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