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Question:
a) Under what conditions might a marketing firm select to use the following distribution strategies?
Intensive distribution, Exclusive distribution, and Selective distribution.
Outline the main principles involved in each of these channel strategies with examples to illustrate your answer.
b) Discuss the role of personal selling within the integrated marketing communications mix of the marketing organisation.
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Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers
Managerial Decision I: Developing advertising strategies by understanding key demographic variables To understand the demographics of your target audience, you obtain data on Fa
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Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
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Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
whats the core concept for marketing
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
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