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Question:
a) Under what conditions might a marketing firm select to use the following distribution strategies?
Intensive distribution, Exclusive distribution, and Selective distribution.
Outline the main principles involved in each of these channel strategies with examples to illustrate your answer.
b) Discuss the role of personal selling within the integrated marketing communications mix of the marketing organisation.
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where you want to go in life and how you are going to get there by using social media?
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how to made the question for consumer buying behevior project
Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
Choosing & Implementing Positioning Strategies
Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis
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