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Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
why we need to study promotion in marketing?
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
consumer mind is a black box
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
the rise of personal computers in the mid 1980s spurred interest in computer games
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