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The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
Choosing & Implementing Positioning Strategies
Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
what are the identifying the major channel alternatives ?
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
1. what are the importans 2. For whom use marketing managment
approaches that are followed by FMCG companies
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
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