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Define the Political and Legal Environment.
Political and Legal Environment:
Political and Legal Environment Laws, pressure groups and government agencies which influence and limit different organizations and individuals in a specified society.
Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts
discuss the four functions of marketing management analysis, planning, implementation and control
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What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
Breakeven Analysis Campbell Soups has set up a factory in Hong Kong at an estimated cost of $3.1 Million. In the first few years of operation, its product line will consist of du
approaches that are followed by FMCG companies
discuss about the consumer mind is a black box
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Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
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