Exchange, transactions, and relationship - marketing concept, Marketing Management

Assignment Help:

Exchange, transactions, and relationships

Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object from somebody by offering something in return. While exchange is a core concept of marketing, a transaction (a trade of values among two parties) is marketing's unit of measurement. Mostly involve money, a response, and action.

Marketing consists of actions which taken to build and maintain wanted exchange relationships along target audiences including, service, product, idea, or other object.


Related Discussions:- Exchange, transactions, and relationship - marketing concept

How is customer satisfaction affected in marketing, How is customer satisfa...

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

Describe the role for marketing communications, Describe the role for marke...

Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic

Undermining the position of women - ethical aspects of ads, Q. Undermining ...

Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a

Characteristics of promotion, Characteristics of promotion: Customer ar...

Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any

Types of tourism-specific methods of segmentation, Question : It is gen...

Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of

International marketting, define international marketting and furnish its f...

define international marketting and furnish its features?

Quality standard iso 9000 certification to 2tw, The company 2TW manufacture...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

What are the differences between goods and services, Many service sector bu...

Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark

What are the levels of market segmentation, What are the levels of market s...

What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd