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Exchange, transactions, and relationships
Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object from somebody by offering something in return. While exchange is a core concept of marketing, a transaction (a trade of values among two parties) is marketing's unit of measurement. Mostly involve money, a response, and action.
Marketing consists of actions which taken to build and maintain wanted exchange relationships along target audiences including, service, product, idea, or other object.
consumer profile of typical buyer of rayban
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