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people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
what is eic framework
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Question: Global financial crisis has substantial impact on the worldwide Tourism Industry. Constance Belle Mare Plage hotel is not impartial to it. The hotel has been in ope
Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
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