Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Advantage of the direct marketing:
1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful promotional toll for niche products because it is possible to target only those who are likely to respond to the promotion - there is less wastage.
2. Cost effective: although cost per thousand people reached may be high as compared to other mass marketing promotional techniques, direct marketing can be very cost effective for niche information.
3. Immediate and flexible: some promotional activities can take a grate deal of time to develop from first idea to final execution - TV ads for example. Direct marketing is flexible and there are short lead times associated with its use because of which it often has an immediate impact on customer responses.
4. Easy information reach: it is relatively easy to adapt a direct marketing campaign to an international target market.
5. Tailored messages: direct marketing also offers greater opportunities for developing tailor made messages target market.
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
cost plus pricing
What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
one primary segmets and two secondary segments
Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered
Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
what is library marketing?
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd