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Explain about the Sales Promotion
Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of accelerating sales and gathering marketing information. Like advertising, sales promotion is a non-personal form of communication, however it has a greater capability to be targeted at smaller audiences. It's controllable, and even if it has to be paid for, associated costs can be much lower than those of advertising. As a generalisation, credibility of sales promotion is not very high, as the sponsor is - or should be - easily identifiable. Though, ability to add value and to bring forward future sales is strong and complements a macroeconomic need which focuses on short-term financial performance
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
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Perform an industry analysis detailing how they are overall performing . Research trends and projections for the future. Also complete a competitive analysis on Costco.
Explain the six key criteria for strategy selection by providing appropriateexamples
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Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
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