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Explain about the Sales Promotion
Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of accelerating sales and gathering marketing information. Like advertising, sales promotion is a non-personal form of communication, however it has a greater capability to be targeted at smaller audiences. It's controllable, and even if it has to be paid for, associated costs can be much lower than those of advertising. As a generalisation, credibility of sales promotion is not very high, as the sponsor is - or should be - easily identifiable. Though, ability to add value and to bring forward future sales is strong and complements a macroeconomic need which focuses on short-term financial performance
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
"consumer mind is a block box"-discuss
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Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
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State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
identify and briefly describe four trends in the macro /market environment
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