Explain about the sales promotion, Marketing Management

Assignment Help:

Explain about the Sales Promotion

Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of accelerating sales and gathering marketing information. Like advertising, sales promotion is a non-personal form of communication, however it has a greater capability to be targeted at smaller audiences. It's controllable, and even if it has to be paid for, associated costs can be much lower than those of advertising. As a generalisation, credibility of sales promotion is not very high, as the sponsor is - or should be - easily identifiable. Though, ability to add value and to bring forward future sales is strong and complements a macroeconomic need which focuses on short-term financial performance


Related Discussions:- Explain about the sales promotion

Implementation of the waste-to-energy recycling plant, Question 1: Disc...

Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the

Factors affecting environmental appraisal, Factors affecting environmental ...

Factors affecting environmental appraisal: given, the same environmental conditions, no two strategies or two organizations would appraise the environment in a similar function. T

What is local marketing, What is Local Marketing? Local Marketing: ...

What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual

Determine the uses of marketing communications in business, Determine the u...

Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which

Societal marketing concept, 1.  Tell me what topics you have chosen to writ...

1.  Tell me what topics you have chosen to write about....Choose any one of the three and tell me if you could ever see a career for yourself in that company.... Even if your answe

Marketing planning, Marketing planning: Meaning and definition: marke...

Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ

Value delivery process, What is difference between value proposition and po...

What is difference between value proposition and positioning

What is buyer analysis in personal selling process, What is buyer analysis ...

What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the

Examples of unfair trade practices, Q. Examples of Unfair Trade Practices? ...

Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test.  (ii) Using the words 'Government Supported', 'Go

Market defense, Market Defense  is the strategic actions that try to minim...

Market Defense  is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd