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Explain about the Sales Promotion
Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of accelerating sales and gathering marketing information. Like advertising, sales promotion is a non-personal form of communication, however it has a greater capability to be targeted at smaller audiences. It's controllable, and even if it has to be paid for, associated costs can be much lower than those of advertising. As a generalisation, credibility of sales promotion is not very high, as the sponsor is - or should be - easily identifiable. Though, ability to add value and to bring forward future sales is strong and complements a macroeconomic need which focuses on short-term financial performance
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“Consumer mind is a Black Box”
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Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
cover letter
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Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
1. what are the importans 2. For whom use marketing managment
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