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Question 1:
(i). What is the aim of direct marketing?
(ii). Explain briefly the features of direct marketing.
(ii). Outline 4 reasons why direct marketing has become one of the fastest growing areas of marketing communication.
Question 2:
"Direct marketing is often referred to as interactive marketing because it goes beyond mass marketing's broad audience appeal and involves two-way communication between sellers and buyers." (Spiller and Baier, 2005)
Elaborate on any 5 major channels for direct marketing which CMS can propose to DecoPlus to support its direct marketing efforts.
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Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
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The Impact of the salesman on the turn over of a non alcoholic beverage producer.
how should shopper stop develop its demand forecast
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
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