What is the aim of direct marketing, Marketing Management

Assignment Help:

Question 1:

(i). What is the aim of direct marketing?

(ii). Explain briefly the features of direct marketing.

(ii). Outline 4 reasons why direct marketing has become one of the fastest growing areas of marketing communication.

Question 2:

"Direct marketing is often referred to as interactive marketing because it goes beyond mass marketing's broad audience appeal and involves two-way communication between sellers and buyers." (Spiller and Baier, 2005)

Elaborate on any 5 major channels for direct marketing which CMS can propose to DecoPlus to support its direct marketing efforts.


Related Discussions:- What is the aim of direct marketing

Second barrier of exchange in channels distribution, Illustrates the workin...

Illustrates the working of second barrier of exchange in channels distribution? The second barrier to smooth exchange procedure arises due to time of production and the time at

Discuss about the product line simplification, Discuss about the product li...

Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni

Types of brands, Types of Brands According to ownership: on the basis...

Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer

Product packaging, Product packaging: Meaning & definition: The p...

Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des

Setting the advertising objectives, Setting the advertising objectives: ...

Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj

Principle of marketing, write the core concepts in marketing with their exp...

write the core concepts in marketing with their explanation.

Explain the product life cycle concept, Problem : a) A Mauritian consum...

Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing

Describe the purpose of internal marketing, Problem 1 (a) Describe the ...

Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd