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Q. Explain briefly Social, ethical, legal& economical aspect of advertising.
Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cultural of the people. It affects Cultural-Values, life style, Standard of living, Media, Tastes and Likings etc.
Some advertising appeals poorly affect children and undermine the status of women and aged persons in society.
Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification: Old and New Values
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
what are the core marketing concepts?
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr
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