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What is Line Filling in Product Line?
Line Filling:
A product line can also be length though adding more items into present product range there are a few reasons for line filling as given below:
• Reaching for incremented profit.
• Trying to satisfy dealers who complain regarding lost sales due to missing items on line.
• Trying to exploit excess capacity.
• Trying to suggest a full line of product.
• Trying to plug holes into the positioning map.
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
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