What is line filling in product line, Marketing Management

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What is Line Filling in Product Line?

Line Filling:

A product line can also be length though adding more items into present product range there are a few reasons for line filling as given below:

• Reaching for incremented profit.

• Trying to satisfy dealers who complain regarding lost sales due to missing items on line.

• Trying to exploit excess capacity.

• Trying to suggest a full line of product.

• Trying to plug holes into the positioning map.

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