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Q. Undermining the Position of Women - ethical aspects of ads?
A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They are hardly ever shown as professional's corporate-officials. Likewise aged-persons are mostly shown as dependent, helpless, sick. This undermines their position in society. Some women-organisations have raised objections against this sterio-typing.
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
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What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept
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Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
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