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What is Advertising Standards Council of principles? Explain in briefly.
Advertising Standards Council of Principles:
a) To make sure the truthfulness and honesty of demonstrations and claims.
b) No public misleading
c) Keep up public decency
d) No advertisement for promotion of products that are hazardous to society or may individuals
e) Keep up fairness into competition.
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
the ordered pair (-1, -1) is a solution of the system -4x + 2y = 2 and x + y = -2. true or false
identifing brand personality in consumers mind
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
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