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What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
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.explain Henry Assael Model of buying decision behaviour along with diagram.
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"consumer mind is a block box" -discuss
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Explain the various approaches that are followed by FNCG companies in test marketing
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