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Explain about the Product Line Pricing of Product Development.
Product Line Pricing strategy of product development bring concerning an inter dependency among products, that is reflected either through a substitution effect or though a complementary effect because the objective of the firm is to optimize to overall outcome of its activities. This is clearly essential to take this interdependence in account while finding the prices.
various approaches followed by FMCG companies in test marketing
explain the various approaches that are followed by FMCG companies in test marketing.
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
1) What are the stages described in the model of the entrepreneurial process? What are the factors that give birth to a new enterprise and influence how it develops from an idea to
One side of a kite is 4 cm less than 3 times the length of another. If the perimeter is 32 cm, find the length of each side of the the kite.
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C
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