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Question 1:
You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
(a) Explain the term segmentation, targeting and positioning process.
(b) What variables would you use to identify different market segments for the travel agency? Illustrate your answer with examples.
Question 2:
(a) With the help of a diagram, explain one model of buyer behavior and discuss the various stages of the buyer decision process.
(b) What are the different factors affecting consumer behavior? Illustrate your answers with examples.
Question 3:
Explain what is meant by the term marketing environment and discuss the main factors that organisations should consider when designing marketing plans.
Question 4:
(a) Distinguish between exclusive, intensive and selective distribution strategy. (b) What are the factors that influence the choice of distribution strategy?
Question 5:
As far as the marketing of services is concerned, it is argued that the traditional 4 P's are not enough to describe the marketing mix. Discuss.
Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
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Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
Nature-based outdoor recreation attractions are often marketed as ecotourism activities. However, it is argued that to date, these marketing efforts have been towards advancing
Question 1: (a) Distinguish between Destination Branding and Country Branding? (b) ‘The quality of a destination brand depends on the selection of the communication strate
role of marketing an organization and society
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Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
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What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
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