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Question 1:
You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
(a) Explain the term segmentation, targeting and positioning process.
(b) What variables would you use to identify different market segments for the travel agency? Illustrate your answer with examples.
Question 2:
(a) With the help of a diagram, explain one model of buyer behavior and discuss the various stages of the buyer decision process.
(b) What are the different factors affecting consumer behavior? Illustrate your answers with examples.
Question 3:
Explain what is meant by the term marketing environment and discuss the main factors that organisations should consider when designing marketing plans.
Question 4:
(a) Distinguish between exclusive, intensive and selective distribution strategy. (b) What are the factors that influence the choice of distribution strategy?
Question 5:
As far as the marketing of services is concerned, it is argued that the traditional 4 P's are not enough to describe the marketing mix. Discuss.
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th
Define Need in marketing in briefly. Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs f
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
Why is environmental appraisal important for an organization
As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
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