How is marketing play an important role in successfully running a business?

During this period of globalization, all factors like economic crisis, dissimilarities in standards of living, environmental degradation, imbalances in income distribution, political unrest as well as other technological, economic and social problem, tend to raise the challenges and threats faced through companies and nations. Although those factors can be threats to a business, marketers attempt continuously to convert them within opportunities. That marketing plays an important role into successfully running a business.