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Q. Illustrations - element of print-ad-copy?
Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures, drawing, product, symbols graphs and paintings. It is frequently a dominant part of print-ad and plays an important role in increasing the effectiveness. Illustration pull attention communicates an idea or image of advertising message.
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
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