Explain marginal approach to ad-budget, Marketing Management

Assignment Help:

Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies increment in advertising spending. Marginal revenue signifies increment revenue because of increase in advertising spending. Acc to this approach the firm must increase advertising spending if marginal revenue is more than marginal cost. The marginal cost and marginal revenue must be equal be equal in determining the optimum level of advertising. Any further spending subsequent to the level at which incremental revenue will be unprofitable.


Related Discussions:- Explain marginal approach to ad-budget

International marketting, define international marketting and furnish its f...

define international marketting and furnish its features?

Boston consulting group, Boston Consulting Group By using the matrix...

Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a).   Stars   refer to   high- growth, high-share businesses or (they require a lar

Explain remedy under consumer protection act, Q. Explain Remedy Under Consu...

Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can

CASELET, How should Shoppers? Stop develop its demand forecasts? Caselet 2 ...

How should Shoppers? Stop develop its demand forecasts? Caselet 2 The

Simple marketing system, taking an example of a new company, create a simpl...

taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.

Personal selling, What is the role of personal selling in presentation and ...

What is the role of personal selling in presentation and demonstration?

Amazon.com, Whats next for Amazon.com? Is cloud computing the right directi...

Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?

Sales management, You work as a Field Sales Representative for a telecommun...

You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F

Illustrate the the advertising effects on business cycle, Q. Illustrate the...

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd