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Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies increment in advertising spending. Marginal revenue signifies increment revenue because of increase in advertising spending. Acc to this approach the firm must increase advertising spending if marginal revenue is more than marginal cost. The marginal cost and marginal revenue must be equal be equal in determining the optimum level of advertising. Any further spending subsequent to the level at which incremental revenue will be unprofitable.
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours
identifing brand personality in consumers mind
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
i need to make a assignment
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
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