State the term- channels of distribution, Marketing Management

Assignment Help:

State the term- Channels of distribution

You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all over the country or the world. Manufacturer has to ensure the availability of his goods to the consumers at convenient points for their purchase. He may do so directly or through a chain of middlemen such as distributors, wholesalers and retailers. Path or route adopted by him for the purpose is called as channel of distribution.  A channel of distribution hence, refers to the pathway used by manufacturer for transfer of ownership of goods and its physical transfer to the consumers and the user/buyers (industrial buyers).

 


Related Discussions:- State the term- channels of distribution

Explain about the marketing information system, Explain about the Marketing...

Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the

Marketing communication for a new product (Diet cupcakes), 1. Use any tool ...

1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o

Explain about the product levels in briefly, Explain about the product leve...

Explain about the product levels in briefly. Product levels in marketing are specified in below: a. First and more basic level is core benefit implies basic services custo

Explain about the concept of value, Explain about the concept of value. ...

Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus

Calculate total cash interest payment, Jump Up Corporation issued five-year...

Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011.  Interest is paid annually on December 31.  The market rate of interest on this dat

How is forecast sale in marketing research, How is forecast sale in marketi...

How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c

PEST ANALYSIS, Select THREE of the godrej consumer products ltd. SBUs and u...

Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select

Marketing system, Taking an example of a new company, create a simple and c...

Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.

Creating competitive advantage, Creating Competitive Advantage In mark...

Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd