State the term- channels of distribution, Marketing Management

Assignment Help:

State the term- Channels of distribution

You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all over the country or the world. Manufacturer has to ensure the availability of his goods to the consumers at convenient points for their purchase. He may do so directly or through a chain of middlemen such as distributors, wholesalers and retailers. Path or route adopted by him for the purpose is called as channel of distribution.  A channel of distribution hence, refers to the pathway used by manufacturer for transfer of ownership of goods and its physical transfer to the consumers and the user/buyers (industrial buyers).

 


Related Discussions:- State the term- channels of distribution

Case of the quality crusader, Q: What types of common cause variation and ...

Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di

Define the concept of strategy decision in product line, Define the concept...

Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi

Implement a crm system solution, Question: "If a decade ago, we had had...

Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from

Determine the employee role of dominance, Question 1: Determine the Emp...

Question 1: Determine the Employee Role of Dominance Detailed explanation on ‘Employee Role in Service Designing' Question 2: What is service differentiation?

Mesh router, However, the survivability requirement (C7) may not be met eve...

However, the survivability requirement (C7) may not be met even though all the traffic demands are satisfied. A mesh router that does not meet (C7) has to perform the augmentation

Differentiate integrated manufacturing and reengineering, What is the diffe...

What is the difference between Integrated Manufacturing and Reengineering? Integrated manufacturing: This provides a new approach for manufacturing. All the system compos

Effectiveness of the promotional tools, Effectiveness of the Promotional To...

Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool

Use of cross-functional business processes, (a) How can a firm's security ...

(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr

Explain the zero stage channel of distribution, Explain the Zero stage chan...

Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer.  This direct contac

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd