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Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
considering the concept of product life cycle, where would you put video games in their life cycle?
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th
what is product strategy?
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
explain the various approaches that are followed by FMCG companies in test marketing
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