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Market Segmentation
This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiable differences.
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
Question: Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional. a. You work for a marketing consulting firm and have been asked to
create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
The problem formulation are: R the set of all mesh routers N number of mesh routers K the maximum
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
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