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type of labeling
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
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how competitor respond to price change
what are the factor that should be considered while setting pricing policyn..
explain Henry Assael Model of buying decision behaviour along with diagram
Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
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