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Explain about the consumer behaviour studies.
The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, experience and ideas to please their desires and requirements. Marketing manages rely upon a 7 O’s framework for consumer research to know the key questions regarding any market.
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
prepare a marketing plan
assignment on strategy pricing
explain the various approaches that are followed by fmcg companies in test marketing
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
Critically analyze Mr. Vincent’s reasoning.
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
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