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Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
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Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
identify and explain four common segmenting variables
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
I have done a part 1 of my business plan but clueless of how to do the business plan 2 part that i need done. If i send my part 1 of the business plan is it anyway that you can do
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
what are the marketion position errors in sri lanka
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