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what is the relationship between 4ps of marketing mix?
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
the various approaches that are followed by FMCG companies in test marketing
1;6;15;28....Calculate the general term for this sequence.
the relationship between the 4Ps
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
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prepare a marketing plan
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
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