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What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
marketing concept
what is ge matrix
Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: - Communi
prodact mix of lg company
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
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