Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Meaning of the marketing environment:
Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors or forces influence the decision making capability of the enterprise. The factors or forces are collectively called marketing environment. It comprises all those forces which have an impact on market and the marketing efforts on the enterprise. A marketing system, of a company thus, must have to operate within the market or frame work of the environment forces. According to the Philip Kotler "marketing environment refers to the external factors and forces that affect the company's ability to develop and to maintain successful and relationship with the target customers. For example, the relevant environment for a car tyre manufacturer and buyers, the tyre manufacturing technology, the tax structure, import export regulators, the distributers, dealers, competitors etc. in addition to these, the company has to consider its own manufacturing capabilities in terms of the production capacity, technology used, finance, sales force etc. in addition to these, the company has to consider its own manufacturing capabilities in terms of the production capacity, technology used finance, sales force etc.
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
how should shoppers'''' Stop develop its demand forecast?
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways
Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
(a) Show one movie genre of particular interest to you and give examples from relevant films to illustrate the conventions used. To what extent do you think that genre conventions
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd