Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Meaning of the marketing environment:
Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors or forces influence the decision making capability of the enterprise. The factors or forces are collectively called marketing environment. It comprises all those forces which have an impact on market and the marketing efforts on the enterprise. A marketing system, of a company thus, must have to operate within the market or frame work of the environment forces. According to the Philip Kotler "marketing environment refers to the external factors and forces that affect the company's ability to develop and to maintain successful and relationship with the target customers. For example, the relevant environment for a car tyre manufacturer and buyers, the tyre manufacturing technology, the tax structure, import export regulators, the distributers, dealers, competitors etc. in addition to these, the company has to consider its own manufacturing capabilities in terms of the production capacity, technology used, finance, sales force etc. in addition to these, the company has to consider its own manufacturing capabilities in terms of the production capacity, technology used finance, sales force etc.
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decis
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
what is the sales information systems
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd