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Question 1:
A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cleaning agent. It can be produced at no greater cost than the two brands that the company already markets.
Make essential assumptions and discuss the pricing process by identifying the necessary tasks and the primary questions at each stage to ultimately arrive at an appropriate price.
Question 2:
Show the different approaches a marketer could adopt when designing a physical distribution system.
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind
Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
consumer mind is a black box discuss
what are the problems with green marketing? And what are there remedies?
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