What is line stretching, Marketing Management

Assignment Help:

What is Line Stretching?

Line Stretching:

Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or dropping items by the line. This can be both ways as upward or downwards. Downward stretch taken place while the company final which its offering are at high price and of the market and then stretch line of it downward for illustration P&G. Ariel detergent started at premium end and after that the down market ariel bar was established to tap lower segment.

Conbary to that upward stretch arises. It occurs while a company enters the upper end by a line extension. The regimes for it may be a higher growth rate, superior margins or simply a wish to be a total line marketer. Throughout such stretch the brand had used hygiene like is core benefit, therefore there was no dissonance within the minds of the consumers.


Related Discussions:- What is line stretching

Test marketing, explain the various approaches that are followed by FMCG co...

explain the various approaches that are followed by FMCG companies in test marketing

Need answers, Quantitative Techniques Q4. Find elasticity of demand of the...

Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (

Cultural, How does cultural, social, personal and psychological factors inf...

How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples

Pest and swot analysis, ‘Tots & Teens Fashion' is a small business based in...

‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r

Caselet, Should video game companies continue to alter their products to in...

Should video game companies continue to alter their products to include other functions, such as e-mail

Illustrate the term -a world of marketing communications, A World of Market...

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

Describe the functions of channel of distributions, Describe the functions ...

Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu

Introduction to pricing decision, Introduction to pricing decision: ...

Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd