What is line stretching, Marketing Management

Assignment Help:

What is Line Stretching?

Line Stretching:

Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or dropping items by the line. This can be both ways as upward or downwards. Downward stretch taken place while the company final which its offering are at high price and of the market and then stretch line of it downward for illustration P&G. Ariel detergent started at premium end and after that the down market ariel bar was established to tap lower segment.

Conbary to that upward stretch arises. It occurs while a company enters the upper end by a line extension. The regimes for it may be a higher growth rate, superior margins or simply a wish to be a total line marketer. Throughout such stretch the brand had used hygiene like is core benefit, therefore there was no dissonance within the minds of the consumers.


Related Discussions:- What is line stretching

Challenges facing a customer centric organization, The world is changing dr...

The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr

Explain major factors influencing the purchasing behaviour, Problem 1: ...

Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr

Organisation of ad-agency on group basis, Q. Organisation of Ad-Agency on G...

Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif

Shopeersstop, what are significant factors that have led to the success of ...

what are significant factors that have led to the success of shoppers'''' sto

Explain about marketing communication, Q. Explain about Marketing communica...

Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe

7p, USES OF 7PS IN INDUSTRIES

USES OF 7PS IN INDUSTRIES

Marketing mix., number of channel levels of panasonic

number of channel levels of panasonic

Determine the level of service quality, Competitive tourism and hospitalit...

Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd