What is line stretching, Marketing Management

Assignment Help:

What is Line Stretching?

Line Stretching:

Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or dropping items by the line. This can be both ways as upward or downwards. Downward stretch taken place while the company final which its offering are at high price and of the market and then stretch line of it downward for illustration P&G. Ariel detergent started at premium end and after that the down market ariel bar was established to tap lower segment.

Conbary to that upward stretch arises. It occurs while a company enters the upper end by a line extension. The regimes for it may be a higher growth rate, superior margins or simply a wish to be a total line marketer. Throughout such stretch the brand had used hygiene like is core benefit, therefore there was no dissonance within the minds of the consumers.


Related Discussions:- What is line stretching

Describe the six components of business models, Question 1 How does e-busin...

Question 1 How does e-business differ from the traditional business mechanism? Question 2 Describe the six components of business models Question 3 What is virtual private ne

Test marketing, explain the various approaches that are followed by fmcg co...

explain the various approaches that are followed by fmcg companies in test marketing

Price discrimination, This is a practice where one firm sells the similar p...

This is a practice where one firm sells the similar product at several prices in several markets.

What are the major promotional tools used by a marketer, Question 1: (i...

Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy

Discuss training methods available to an organisation, Question 1: (a) ...

Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent

Agencies working for competitors, Advertiser must avoid giving his advertis...

Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio

Process of the environmental analysis, Procedure of the environmental analy...

Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of

Merits of a standardized international marcom campaign, Question 1: It ...

Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd