Define the market intelligent enterprise, Marketing Management

Assignment Help:

Question 1:

Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. The goal of these organizations is to transform into market-intelligent enterprises that are connected, responsive and fluid.

Discuss the characteristics that define the ‘Market Intelligent Enterprise'.

Question 2:

(a) How will an organization develop loyalty and intimacy with its customers. Take an example an organisation of your choice.

(b) State the different ways that loyalty is measured along the CRM process?

Related Discussions:- Define the market intelligent enterprise

Implement a successful crm strategy, When customer-facing managers are aske...

When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will

Scope , SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM...

SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i

Green marketing, remidies or green marketing

remidies or green marketing

Examine the importance of using image attributes, The Mauritius Tourism Pro...

The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

7ps of marketing mix, ..physical evidence of at tea product..??

..physical evidence of at tea product..??

What is convenience goods, What is Convenience Goods Do you remember,...

What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last

Caselet, Considering the concept of product life cycle, where would you put...

Considering the concept of product life cycle, where would you put video games in their life cycle?

Amazon, AMAZON internet marketing strategies.

AMAZON internet marketing strategies.

How is forecast sale in marketing research, How is forecast sale in marketi...

How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages