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Question 1:
Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. The goal of these organizations is to transform into market-intelligent enterprises that are connected, responsive and fluid.
Discuss the characteristics that define the ‘Market Intelligent Enterprise'.
Question 2:
(a) How will an organization develop loyalty and intimacy with its customers. Take an example an organisation of your choice.
(b) State the different ways that loyalty is measured along the CRM process?
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What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play
Explain about marketing network in relationship marketing. Relationship marketing has the intend of building manually satisfying long-term relationships along with key partie
Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation. Improved transportation Transportation systems, especially rail,
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
what is product strategy?
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
clear this topic
[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
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