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Question 1:
Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. The goal of these organizations is to transform into market-intelligent enterprises that are connected, responsive and fluid.
Discuss the characteristics that define the ‘Market Intelligent Enterprise'.
Question 2:
(a) How will an organization develop loyalty and intimacy with its customers. Take an example an organisation of your choice.
(b) State the different ways that loyalty is measured along the CRM process?
On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela
What is the role of personal selling in presentation and demonstration?
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
under positioning
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
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