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Question 1:
Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. The goal of these organizations is to transform into market-intelligent enterprises that are connected, responsive and fluid.
Discuss the characteristics that define the ‘Market Intelligent Enterprise'.
Question 2:
(a) How will an organization develop loyalty and intimacy with its customers. Take an example an organisation of your choice.
(b) State the different ways that loyalty is measured along the CRM process?
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
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Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
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Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
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Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
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