What is the net present value of the initial project, Marketing Management

Assignment Help:

Question :

After graduating your MBA a month ago, you took the position of Assistant Corporate Financial Manager at Ulrich Drug Company. You are working as a special assistant for capital budgeting to the CEO. Your latest assignment involves the analysis of several risky projects. Because this is your first assignment with the company dealing with risk analysis, you have been asked not only to provide a recommendation on the projects in question, but also to respond to a number of questions aimed at judging your understanding of risk analysis and capital budgeting. The memorandum you received outlining your assignment follows:

TO:   The Assistant Corporate Financial Manager

FROM:   Mr. V. Donaldson, CEO, Ulrich Drug Company

SUBJECT:  Capital Budgeting and Risk Analysis

Provide a response to the following questions:

(a) In capital budgeting risk can be measured from three perspectives. What are those three measures of a project's risk?

(b) According to the Capital Asset Pricing Model (CAPM), which measurement of a project's risk is relevant? What complications does reality introduce into the CAPM view of risk and what does that mean for our view of the relevant measure of a project's risk?

(c) What are the similarities and differences between the risk-adjusted discount rate and certainty equivalent methods for incorporating risk in the capital budgeting decision?

(d) Explain how managerial or real options can change capital budgeting decisions.

(e) Our company is considering the introduction of a new drug and to develop and market it on a national basis will cost Rs 6 million in each year over the next two years. The cash flows that are expected from the project for years 3 through to 8 are Rs1 million, Rs 2 million, Rs 4 million, Rs 4 million, Rs 3 million, and Rs1million, respectively. If the project is successful, at the end of year 5 our company will have the option to invest an additional Rs10 million to secure the regional African market. The probability of success is 0.60; if not successful, our company will not invest the Rs10 million and there will be no incremental expected cash flows. If successful, however, cash flows are expected to be Rs 6 million higher in each of the years 6 through 10 than would otherwise be the case with a probability of 0.50, and Rs 4 million higher with a probability of 0.50. Our policy is to evaluate investment projects at a discount rate of 14 percent.

(i) What is the net present value of the initial project? Is it acceptable?

(ii) What is the worth of the project if we take account of the option to expand? Is the project acceptable?


Related Discussions:- What is the net present value of the initial project

Describe the manufacturing process , As discussed in the video lectures for...

As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.

Discuss the different types of consumption, Question 1: "Perceived risk...

Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik

Marketing mix, critically analyse diesel''s marketing mix strategies

critically analyse diesel''s marketing mix strategies

Nature, Q.  Describe the nature & scope of marketing & importance of marke...

Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Social Media Marketing, I need your experience in Facebook issue. I’m tryin...

I need your experience in Facebook issue. I’m trying to add my credit card to do advertisement for one of my post. Unfortunately, Facebook is blocked my payments and stop any money

Discuss the main approaches to integration, Question 1: (a) Highlight w...

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

Ford, describe the ford needs to do to make sure its sensitive to change in...

describe the ford needs to do to make sure its sensitive to change in the cultural environment of a country

What is pricing new products, What is pricing new products? Pricing n...

What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat

Public relations practitioners, Question : (a) "There are those-usually...

Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd