Factors affecting media planning, Marketing Management

Assignment Help:

Factors affecting media Planning:-

(1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical products are able to better be advertised in their specific trade-journals/magazines. Consumer products are able to better be advertised through mass media such as:

-  Television

-  Newspaper

-  Outdoor Advertising etc.

Likewise products for export can be advertised in such magazines which have circulation on other countries like- 'Product finder', 'products from India'. Fashionable products are able to be advertised in fashion magazines like-

-  Film fare

-  Femina

-  Stardust etc.


Related Discussions:- Factors affecting media planning

Introduction to promotion, Meaning & definition of the promotion: promotio...

Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu

What are the convenience goods, What are the Convenience Goods? Conve...

What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p

Shoppers’ Stop, How are Indian customers visiting Shoppers’ stop any differ...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Explain about the consumer behaviour studies, Explain about the consumer be...

Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e

BLOCK BOX, CUSUMER MIND IS A BLOCK MIND DISCOUSES

CUSUMER MIND IS A BLOCK MIND DISCOUSES

What are the product levels in marketing, What are the product levels in ma...

What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd