Factors affecting media planning, Marketing Management

Assignment Help:

Factors affecting media Planning:-

(1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical products are able to better be advertised in their specific trade-journals/magazines. Consumer products are able to better be advertised through mass media such as:

-  Television

-  Newspaper

-  Outdoor Advertising etc.

Likewise products for export can be advertised in such magazines which have circulation on other countries like- 'Product finder', 'products from India'. Fashionable products are able to be advertised in fashion magazines like-

-  Film fare

-  Femina

-  Stardust etc.


Related Discussions:- Factors affecting media planning

Vertical marketing system, QUESTION a) Give three reasons why price is ...

QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price

Describe the desirable features of redesigned remuneration, The company 2TW...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Test Marketing, Various approaches by FMCG companies ..

Various approaches by FMCG companies ..

Advertising campaigns , advertising campaigns and there work in developing ...

advertising campaigns and there work in developing awareness among public

Dbms, need requirements about supermarket dbms management system

need requirements about supermarket dbms management system

Rough Road Ahead: Marketing and the Economy, Ask question #Minimum 100 word...

Ask question #Minimum 100 words accept 1. Based on the segmentation variables discussed in the chapter, construct a profile for Vanilla Bicycle’s probable target market. ed#

Describe the purpose of a knowledge base, Question: e-HRM is a way of i...

Question: e-HRM is a way of implementing HR strategies, policies and practices with the full use of web-technology channels. (a) Describe the different ways in which e-HR a

Describe the product life cycle, Question: Your organization has recent...

Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre

Major challenges facing a customer centric organization, Question: "The...

Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd