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Factors affecting media Planning:-
(1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical products are able to better be advertised in their specific trade-journals/magazines. Consumer products are able to better be advertised through mass media such as:
- Television
- Newspaper
- Outdoor Advertising etc.
Likewise products for export can be advertised in such magazines which have circulation on other countries like- 'Product finder', 'products from India'. Fashionable products are able to be advertised in fashion magazines like-
- Film fare
- Femina
- Stardust etc.
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
factors which decide the broad area of scientific activity
explain Henry Assael Model of buying decision behaviour along with diagram
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
i) The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
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