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Factors affecting media Planning:-
(1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical products are able to better be advertised in their specific trade-journals/magazines. Consumer products are able to better be advertised through mass media such as:
- Television
- Newspaper
- Outdoor Advertising etc.
Likewise products for export can be advertised in such magazines which have circulation on other countries like- 'Product finder', 'products from India'. Fashionable products are able to be advertised in fashion magazines like-
- Film fare
- Femina
- Stardust etc.
Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
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three uses of product line stretching
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
what is meant by line extension of a product?
E - Marketing: Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even
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