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Factors affecting media Planning:-
(1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical products are able to better be advertised in their specific trade-journals/magazines. Consumer products are able to better be advertised through mass media such as:
- Television
- Newspaper
- Outdoor Advertising etc.
Likewise products for export can be advertised in such magazines which have circulation on other countries like- 'Product finder', 'products from India'. Fashionable products are able to be advertised in fashion magazines like-
- Film fare
- Femina
- Stardust etc.
Decline Stage In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following: a. Increa
Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Who are the participants of business buying process,under any Organization?
Question 1: The extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and social impacts. Using local e
how do the vals influence marketing
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co
Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#
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