Factors affecting media planning, Marketing Management

Assignment Help:

Factors affecting media Planning:-

(1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical products are able to better be advertised in their specific trade-journals/magazines. Consumer products are able to better be advertised through mass media such as:

-  Television

-  Newspaper

-  Outdoor Advertising etc.

Likewise products for export can be advertised in such magazines which have circulation on other countries like- 'Product finder', 'products from India'. Fashionable products are able to be advertised in fashion magazines like-

-  Film fare

-  Femina

-  Stardust etc.


Related Discussions:- Factors affecting media planning

Decline stage - product life cycle, Decline Stage In the product life ...

Decline Stage In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following: a. Increa

Political environment - marketing environment, Political Environment: ...

Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its

Marketing plan , Your first assignment is to create a brand name, perform a...

Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and

Legal regulation on tobacco-advertisements, In May 2004 Government banned T...

In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.

Business buying behaviour, Who are the participants of business buying proc...

Who are the participants of business buying process,under any Organization?

Show the economics benefits of outdoor recreation, Question 1: The exte...

Question 1: The extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and social impacts. Using local e

Market or market segment , Michael Porter's Five Forces model is as applica...

Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c

What is the role of marketing communications, What is The Role of Marketing...

What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co

Video games, Ask question #Minimum 100 words should video games companies c...

Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd