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Factors affecting media Planning:-
(1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical products are able to better be advertised in their specific trade-journals/magazines. Consumer products are able to better be advertised through mass media such as:
- Television
- Newspaper
- Outdoor Advertising etc.
Likewise products for export can be advertised in such magazines which have circulation on other countries like- 'Product finder', 'products from India'. Fashionable products are able to be advertised in fashion magazines like-
- Film fare
- Femina
- Stardust etc.
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
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What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
[X,D] = eig(A) given X and D find A
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Y= P(1+(r/100))^t
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
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