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1. Define international marketing and furnish its features.
2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
3. Briefly explain culture and its elements.
4. List out the secondary sources of information while pursuing market research.
5. What is meant by product diversification? Explain with examples.
6. What is e-marketing? How does it relate to e-business?
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
Should video game companies continue to alter their products to include other functions such as email?
describe different stages of channel design process
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
CASE STUDY- Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c
Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
consumer mind is a black box
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